Life on the Swing Shift

Maxwell House WWII Advertisement. Here's a fascinating advert from 1943. They target women factory works - neat - during WWII working on what looks like and airplane. Here's the copy: Happy Monday! And remember... When life needs a lift, it's coffee time! More Fun Discoveries from Antique Cookbooks Folding Napkins ~1872 Wanted: 500 Bakers ~1917... Continue Reading →

Coffee Monday ~1923

Each of the crew of 42 men has been picked for the honor of sailing the Shenandoah. Tested by a hundred adventures, proven by a thousand feats of daring-masters of the limitless element through which they move. To be numbered among them is a mark of highest merit. To Maxwell House Coffee has come the honor of being a trusted member of the crew.

Chef’s Coffee ~1923

It is not difficult to make Coffee as I make it if you will but try. Follow carefully these six rules and you will have solved le grand secret. So easy to do - such a difference in flavor.

The Coffee Executive ~1923

Coffee is the greatest drink in the world for business men. I drink it in the morning, of course, and again at four o'clock. Great idea! I do more work now from four to five than I used to do all afternoon.

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