Maxwell House Coffee.
“Each of the crew of 42 men has been picked for the honor of sailing the “Shenandoah.” Tested by a hundred adventures, proven by a thousand feats of daring-masters of the limitless element through which they move. To be numbered among them is a mark of highest merit. To Maxwell House Coffee has come the honor of being a trusted member of the crew.”
The Shenandoah was the first rigid airship built by the U.S., made out of aluminum. It had a range of 5,000 miles and was designed for reconnaissance. It flew across the continent! The Shenandoah used helium instead of hydrogen, making it much safer than other ships.
In 1925, the Shenandoah got caught in poor weather and crashed in Ohio. Within hours, curious visitors had swarmed the ship and started looting anything that could be carried away.
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Source: The Sunday Star, Oct. 28, 1923.