History of Aunt Jemima ~1919


This is a fascinating advertisement. A full page story within a story. The margins have small excerpts with their own narrative (Note the sack of ‘Gold’ on the table):

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The main story is two full columns:


Interestingly, if the storyline is correct, all of this would have started around 1859. It references the Civil War, Southern hospitality, a rags-to-riches saga, a strong female minority lead, and the entrepreneurial American spirit. You can see that we’re moving into processed foods, with references to not needing to add eggs or milk, “The pure sweet milk, remember, is already in the flour, and it’s so rich you need no eggs.”

Best of all, our story ends with piping hot pancakes!

Source: El Paso Herald, January 14, 1919.



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